These days, effective keyword research is an increasingly important skill for digital marketers. Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.
If you don’t rank on the first page of search engines like Google, Bing, Yahoo chances that people will find you through search are reduced significantly. Data confirms that fewer than 10% of people even get to the second page of search engine results. Other data confirms that ranking No 1 leads to four times more visits than even ranking No 2.