What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Advantages and disadvantages of email marketing
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.
Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.