Ad-words Marketing

Google AdWords is a marketing tool developed to assist you in displaying ads to promote your products or services online. Google processes hundreds of millions of searches per day, so it makes sense to create simple, effective ads and display them to people who are already searching online for information related to your business.


If you are new to digital marketing, you may have heard people talking about PPC, Adwords and terms like CPC, bids and campaigns without knowing what these buzzwords mean

As advertiser, you can choose to pay when someone clicks on your ad (Cost Per Click or CPC) or when people see your ad.